There are a few important things you need to know about branding your small business and competing in the online market. You need to create a brand...
Why bother hiring a graphic designer when you can try to do it yourself?
If you’re trying to redo the tile on your kitchen counter, go ahead and try it yourself. When it comes to graphic design, however, you’re going to need something a little more professional to stand out. It doesn’t matter if you’re a brand new startup or you’ve been around for years—a graphic designer has the skills to make your business shine by effectively communicating what you have to say in an engaging way. If you’re looking to introduce your product, boost sales, nurture existing customer relationships, and give your brand a makeover, hire a graphic designer.
5 Important Reasons to Hire a Professional Graphic Designer
1 Average Isn’t Good Enough
To grow your business and to thrive in your industry, average isn’t good enough. A professional graphic designer will research your company, delineate your business challenge, and translate your message in a unique, compelling way. Your image matters. A graphic designer will give your marketing material professional polish. Be exceptional, not average.
Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected. ~Steve Jobs, Apple Co-founder
2 You Want Your Message Heard
Your marketing efforts have to be heard in order for you to meet your business objectives. You could do it yourself, but I’ve seen what DIY marketing looks like. Even when it’s sufficient, it suffers from “forest for the trees syndrome.” A graphic designer has the perspective (and the professional tools) to connect your business with your audience. Good graphic designers will listen to you, develop a strong concept, and create a compelling marketing piece that will be appreciated by your target audience. Get noticed and be heard.
People ignore design that ignores people.
~Frank Chimero, Designer, Professor, Author
3 Complicated Doesn’t Sell
You may think that the more information you give people, the better. But this isn’t always the case. People aren’t looking to read a novel when they come across a piece of your marketing. They’re looking for something simple and easily digestible. Graphic design lives by one simple model: Keep It Simple.
Good graphic design translates complexity into a simple, clear message that interests and connects with the audience. A graphic designer knows how to eloquently use language and imagery to interest, inform, and persuade your audience. A complicated marketing message will be ignored. Clear and compelling sells.
I strive for two things in design: simplicity and clarity. Great design is born of those two things. ~Lindon Leader, multiple global design award winner
4 Quality Matters
Your marketing materials represent your business. The quality of those materials reflect your brand. Graphic designers have the expertise required to build beautifully balanced marketing materials that capture your audience and keeps their attention. A professional graphic designer will collaborate with you to identify specific goals, develop clear objectives, and bring results for your business. Do your marketing materials shine?
Everything is designed. Few things are designed well.
~Brian Reed, Designer
5 Your Brand is Your Business
Graphic designers understand the importance of branding. Your marketing message should be based on a consistent visual system that appropriately represents your business. A graphic designer will ensure your visual identity is clear, unique, and memorable. Poorly executed, inconsistent branding can give your business a lack of legitimacy. Effective branding brings value to your business.
Good Design is good business.
~Thomas John Watson, Jr., 2nd President of IBM
One of the best ways to grow your business is to hire a professional graphic designer. It doesn’t matter if you’re looking to give it a quick update or redo it entirely, a good graphic designer will help you increase sales while retaining the customers you already have. Your brand recognition will go through the roof when you work with a professional, as they’ll take into account every factor that influences how consumers see your company. Make the investment for your future by working with a graphic designer.