Why bother hiring a graphic designer when you can try to do it yourself?
DIY is great for home improvements, but in today’s fierce marketplace it’s critical for your business to differentiate itself from the competition. A graphic designer can effectively communicate your message in a thoughtful, appealing way. Whether you have an established company or a recent startup, a professional graphic designer has the skill set to lift your business above the fray. Hire a graphic designer to successfully revitalize your brand, introduce your product or service, stoke sales, and retain your customers.
5 Important Reasons to Hire a Professional Graphic Designer
1 Average Isn’t Good Enough
To grow your business and to thrive in your industry, average isn’t good enough. A professional graphic designer will research your company, delineate your business challenge, and translate your message in a unique, compelling way. Your image matters. A graphic designer will give your marketing material professional polish. Be exceptional, not average.
Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected. ~Steve Jobs, Apple Co-founder
2 You Want Your Message Heard
Your marketing efforts have to be heard in order for you to meet your business objectives. You could do it yourself, but I’ve seen what DIY marketing looks like. Even when it’s sufficient, it suffers from “forest for the trees syndrome.” A graphic designer has the perspective (and the professional tools) to connect your business with your audience. Good graphic designers will listen to you, develop a strong concept, and create a compelling marketing piece that will be appreciated by your target audience. Get noticed and be heard.
People ignore design that ignores people.
~Frank Chimero, Designer, Professor, Author
3 Complicated Doesn’t Sell
Good graphic design translates complexity into a simple, clear message that interests and connects with the audience. A graphic designer knows how to eloquently use language and imagery to interest, inform, and persuade your audience. A complicated marketing message will be ignored. Clear and compelling sells.
I strive for two things in design: simplicity and clarity. Great design is born of those two things. ~Lindon Leader, multiple global design award winner
4 Quality Matters
Your marketing materials represent your business. The quality of those materials reflect your brand. Graphic designers have the expertise required to build beautifully balanced marketing materials that capture your audience and keeps their attention. A professional graphic designer will collaborate with you to identify specific goals, develop clear objectives, and bring results for your business. Do your marketing materials shine?
Everything is designed. Few things are designed well.
~Brian Reed, Designer
5 Your Brand is Your Business
Graphic designers understand the importance of branding. Your marketing message should be based on a consistent visual system that appropriately represents your business. A graphic designer will ensure your visual identity is clear, unique, and memorable. Poorly executed, inconsistent branding can give your business a lack of legitimacy. Effective branding brings value to your business.
Good Design is good business.
~Thomas John Watson, Jr., 2nd President of IBM
A professional graphic designer can help build your business. Whether it needs a visual update or overhaul, a graphic designer can increase your brand recognition, boost sales, or increase customer retention. Your industry, consumer perception of your company, and your competition will all be considered by a professional graphic designer. Invest in your business growth by hiring a skilled professional.