5 Reasons to Hire a Professional Web Designer

To compete today, your business must have a web presence. And your site has to look good and work well. It used to be that you could put up a landing page and be done with it. But now customers expect more. They want functionality. They want content. They want to be able to find you and contact you easily even when the search algorithms change or when they get a new phone. Gone are the days when you could learn a little HTML and put up your own website. This is officially a job for a professional. 5 Reasons to hire a professional web designer include:

1 Design Expertise

A professional web designer has the skills required to create an engaging, visually appealing website. Decisions about color schemes, typography, and visual hierarchy will be carefully considered by a professional web designer. A pro will create a unique, memorable, trustworthy website that builds business. First impressions matter.

A professional web designer will:

  • Integrate your current marketing into a new website design
  • Develop consistent branding with attention to detail
  • Create strategic, aesthetically pleasing page layouts
  • Design a website that sets you apart from your competition

2 Technical Expertise

It’s challenging to fully comprehend how rapidly the web is changing. Professional web designers keep abreast of current technologies and trends. Hire a pro and you’ll have a website that’s state-of-the-art, looks good on all browsers, and is thoughtfully structured for ease of navigation. Your business website should be responsive and mobile ready. Functionality matters.

Professional web designers have the technical expertise to:

  • Choose appropriate hosting bandwidth to meet traffic needs
  • Use proper code for well structured, easily indexed content
  • Optimize each individual web page for search engines
  • Build a site with useful content management features
  • Offer you training to best use your website

3 Usability Expertise

Business websites need user-friendly designs and industry specific customizations. In today’s busy world, website visitors want to access information easily. If site visitors can’t find what they want quickly, they will abandon your website. Ease of use matters.

A professional web designer has the knowledge to:

  • Create a website that is well organized and easy to use
  • Develop an interface that is intuitive and quick to navigate
  • Make informed decisions about site structure based on experience

4 Marketing Expertise

After a consultation, a professional web designer will provide a skilled analysis of your business and branding. A professional will provide a fresh perspective on your business, take a customized approach, and develop targeted, industry specific website. Marketing matters.

A professional web designer has the skills needed to:

  • Produce a website that appeals to your audience and engages them
  • Understand your mission and clearly communicate your message
  • Integrate your business ideals and personality into your website

5 Industry Expertise

Yes, you could try to create your online presence using a proprietary website builder with a template. However, you’ll end up with a website based on a much used theme without any unique qualities. You could also hire your nephew’s best friend, but you’ll likely end up with a dull design and limited functionality. Also, technology changes quickly. When your business is at at stake, tech support is essential.

A professional web designer will:

  • Appreciate the importance of a polished online business presence
  • Design a website based on an open source platform that you will own and control
  • Provide needed tech and web support to clients

Two Other Important Web Design Considerations

1 Small Firm Versus Big Agency

A small web design business has the flexibility to scale your website project to suit your needs. They are more apt to provide personalized attention and produce a website that accurately reflects your business.

A small web design business will:

  • Devise a project plan that is flexible and feasible
  • Consider cost and provide value
  • Address your short-term needs and account for long-term growth

2 Get Back to Work

Hire a professional web designer. You have a business to run. You don’t have time to spend figuring out how to design and build an effective website for your business. Time is money. In the long run, hiring a professional web designer is a wise financial decision. Use your time productively on sales and customer relations. The professional web designer will build a website you can be proud of, one that will build your business.

Hire a Professional Web Designer

Jon Whitbeck
As a web designer and developer, I have managed, built, launched, and maintained websites that meet my clients' objectives. I develop dynamic websites with content management systems based on the latest design trends. My background as an educator and instructor helps me create user-friendly interfaces and teach my clients how to update their own sites.

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