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Twitter for Business | A Guide for Success

Twitter for Business | A Guide for Success

Success on Twitter for Business Use this Twitter for Business Guide to develop a successful presence on Twitter. With more than 100 million active daily Twitter users, Twitter offers a unique opportunity for businesses to reach current and prospective customers. Over 70% of small businesses are on Twitter, but it requires a thoughtful approach to use it effectively. This Twitter…
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Luck in Business: How to Prepare for It

Luck in Business: How to Prepare for It

Luck & How to Prepare for It Luck is what happens when preparation meets opportunity. ~Seneca I have a client who is widely considered to be lucky. She’s a freelance writer who’s working steadily while all across the US right now, people are struggling. Sure, it wasn’t always this way for her. She worked for years operating under the catch-as-catch-can…
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How to Achieve Your Goals

How to Achieve Your Goals

Only 8% of people who make New Year’s Resolutions keep them. Many of us create New Year’s resolutions, hoping to improve ourselves in various ways. However, keeping those resolutions and meeting those goals can be challenging. From learning new skills, eating healthier foods, getting fit, or reducing debt, we try in different ways make our lives better in the new…
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Do More by Doing Less! Try These Quick Productivity Tips

Do More by Doing Less! Try These Quick Productivity Tips

If the secret to success lies in increasing your productivity, what’s the secret to increasing productivity? While every life coach and business guru on the block has a suggestion, I’ve found that the key to increasing productivity is to keep it simple. Apply these easy tricks then get to work. Increasing Productivity—Tip 1: Get Busy “If you spend too much…
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Blogging & SEO

Blogging & SEO

Blog Optimization Blogs are already inherently optimized for search engine spiders. However, with a little knowledge and these few simple tips, bloggers can get the most out of their blog’s infrastructure including: Hierarchy—A blog’s built-in hierarchy of categories offer well-formed content that spiders can easily crawl. However, avoid overuse of tags and categories, which can create unnecessary duplicates of content…
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SEO Off-Page & Social Signals

SEO Off-Page & Social Signals

SEO Beyond the Page While developing a well structured, standards compliant site with regularly updated, concise, valuable content, it is also important to consider elements beyond your pages. For SEO to be truly optimal, consider: Incoming Links—Contextually relevant, deeper level links are an excellent way to pull visitors into your site, while also directing spiders to crawl your content. Each…
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Pinterest for Business

Pinterest for Business

Prelude Launched in March of 2010, Pinterest’s growth is phenomenal, reaching 10 million unique visitors faster than any other website. Although still in open beta, requiring an invite to join, Pinterest one of the top ten social media networks. Pinterest’s ease of use and connectability with Facebook & Twitter have helped boost its use and interest. Pinterest is a social…
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SEO Success: 4 Key Considerations

SEO Success: 4 Key Considerations

The Goal of SEO The goal for SEO is for web pages to be easily and accurately indexed. Search engine spiders continually crawl the web from URL to URL, indexing information and storing it in massive databases. Search terms are then matched to the most appropriate references in the database. A clear record of a site means it will more…
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The 3 R’s of Business Tweets

The 3 R’s of Business Tweets

Here’s a quick guide to the effective use of Twitter to promote your business, yourself, and your brand by being Real, Relevant, and Reliable. 1.  Be Real Your Twitter account should be an extension of your brand, but keep it real for your potential audience. Twitter is more about networking and connecting than interrupting and selling. Also, be sure to…
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