1-267-679-0763 info@whitbeckweb.com Philadelphia, Pennsylvania
Mobile-Ready Inbound Marketing Services

Mobile & Inbound Marketing Services

In the course of my daily routine, I’ve noticed how many people in real life are consuming inbound marketing services and blatantly ignoring outbound marketing. So, I decided to check my observations against hard data. Here’s how they stacked up:

Mobile, Millennials, Marketing

Stuck in city traffic, I saw that most of the passengers in cars, people in the window of Starbucks, and smokers were looking at their smartphones (as opposed to talking on them).

Millennials touch their smartphones 43 times per day, and 30 percent admit they touch more than four devices over the course of 24 hours. ~The Wise Marketer

Audio Listeners

I asked some of my friends at the gym what they were listening to and found out that internet radio, music via apps, and podcasts were the top three answers (personal music and audio books were in the mix too).

From 2014 to 2015 the percentage of Americans 12+ who have listened to at least one podcast in the past month has risen from 15% to 17%, or an estimated 46 million people. ~Edison Research

Mobile, Social, Advertising

In a slow supermarket line, almost all of the shoppers under the age of 50 (without kids) were looking at their phones. No one was looking at the blaring ad screens or celebrity gossip magazines.

Social media advertising (Facebook and Twitter) will see the most growth at 31% this year, followed by video (29%) and mobile (20%). ~Michael Goodman, Strategy Analytics

Audience Avoidance

In an informal poll, I found that over 75% of my friends don’t have cable TV. Of the ones who have it, most have DVRs to bypass television commercials (also, most have ad blockers installed on their computers).

In 2014, 78% of US Internet users accessed second screens during shows and 71% did so during ads. The biggest second screen activities by far are checking email and social media, time filler, content snacking activities that often require little thought. ~March 2015, Heidi Cohen

Inbound Marketing Era?

I think it’s safe to say we’re witnessing the end of an advertising era. (Is it a coincidence that it’s also the end of the Mad Men series?) Outbound marketing is reaching fewer and fewer people while inbound marketing services are on the rise particularly through digital and social media marketing, networking, and engagement. Consider the possibilities:

  • Audio Inbound Marketing Services: Podcasts, online interviews, live Q&A sessions
  • Video Inbound Marketing Services: Informational videos, paid-for training, video ads
  • Text Inbound Marketing Services: Blogging, SEO web content, email marketing, newsletters
  • Graphic Inbound Marketing Services: Infographics, brand images, original photos

Of course, every inbound marketing idea isn’t sensible for every business. But whatever you choose, shoot for a least a little bit of a mix and make sure your inbound marketing is mobile-ready. If you don’t know where to start, use this brief primer on how to tackle inbound marketing.

The Inbound Marketing Services Cycle

  • Plan: Set some goals and make a few decisions. This can involve long strategy meetings with your team or it can be a back-of-the-envelope type of plan.
  • Create: Jump in. Make something—or hire professionals to do it—and remember, you’re not painting the Sistine Chapel here. You’re just engaging online.
  • Promote: Put some effort into getting your message out there. Promote yourself across all of your social media outlets and reach out to influencers.
  • Analyze: See if it worked. See what worked. See what didn’t work. Give it some time and check again. You don’t always get traction right away.
  • Adapt: If your first attempts or your tenth didn’t work, try something else. If your previously successful campaigns aren’t working anymore, try something else.

The upsides of Inbound Marketing Services are many. It’s relatively inexpensive, it’s easy to track, and when it hits, the payoff can be huge. It just takes some persistence, some flexibility, and even some professional help.

Are your Inbound Marketing Services Mobile-Ready

Free Website Optimization eBook

Jon Whitbeck

As a web designer and developer, I have managed, built, launched, and maintained websites that meet my clients' objectives. I develop dynamic websites with content management systems based on the latest design trends. My background as an educator and instructor helps me create user-friendly interfaces and teach my clients how to update their own sites.

This Post Has 64 Comments

  1. ปั้มไลค์

    Like!! Great article post.Really thank you! Really Cool.

  2. แผ่นกรองหน้ากากอนามัย

    I like the valuable information you provide in your articles.

  3. เบอร์สวยมงคล

    I like this website very much, Its a very nice office to read and incur information.

  4. SMS

    bookmarked!!, I like your blog!

  5. them g

    Great post. I was checking continuously this weblog and I am inspired!
    Very helpful info specifically the final
    phase 🙂 I handle such information a lot. I was looking for this particular information for a long time.
    Thank you and best of luck.

  6. on g

    We stumbled over here different page and thought I should check things out.

    I like what I see so now i’m following you. Look forward to checking out your web page yet again.

  7. g if

    A person essentially lend a hand to make severely articles I might state.
    That is the very first time I frequented your web page and to this point?

    I surprised with the research you made to make this
    particular put up amazing. Magnificent task!

  8. g https://tinyurl.com/rsacwgxy

    I’ve been surfing online more than 4 hours today, yet I never found any interesting article like yours.
    It is pretty worth enough for me. In my view, if all
    site owners and bloggers made good content as you did,
    the net will be a lot more useful than ever before.

  9. tinyurl.com

    Great goods from you, man. I have understand your stuff previous to and you are
    just extremely great. I actually like what you’ve acquired here,
    certainly like what you’re stating and the way in which you say it.
    You make it enjoyable and you still care for to keep it smart.
    I cant wait to read far more from you. This is actually a tremendous website.

  10. tinyurl.com

    Hi there all, here every one is sharing these knowledge, thus it’s fastidious to read this weblog,
    and I used to pay a quick visit this website everyday.

  11. www.allsuche.de

    I all the time used to read post in news
    papers but now as I am a user of net so from now I am using
    net for articles or reviews, thanks to web.

  12. swatcs.ro

    Really no matter if someone doesn’t understand afterward its up to other people that they will help, so here it takes place.

  13. cbd oil that works 2020

    Way cool! Some extremely valid points! I appreciate you writing this article and also the rest of the website is also very good.

  14. cbd oil that works 2020

    Its such as you learn my mind! You appear to understand a lot about this, such as you wrote the
    guide in it or something. I feel that you simply
    could do with some % to drive the message house a little bit, but other than that,
    that is great blog. A great read. I’ll certainly be back.

  15. cbd oil that works 2020

    obviously like your website however you need to check the spelling on several of your posts.
    A number of them are rife with spelling problems and
    I find it very troublesome to inform the reality on the other hand
    I’ll definitely come again again.

  16. web hosting providers

    I was curious if you ever thought of changing the layout of
    your website? Its very well written; I love what youve got
    to say. But maybe you could a little more in the way of content so people could connect with it better.
    Youve got an awful lot of text for only having 1 or 2 pictures.
    Maybe you could space it out better?

  17. cbd vape oil

    I’m the manager of JustCBD brand (justcbdstore.com) and am planning to broaden my wholesale side of business. It would be great if anybody at targetdomain share some guidance . I thought that the most ideal way to accomplish this would be to connect to vape shops and cbd retail stores. I was hoping if anyone could suggest a trusted web site where I can buy Vape Shop B2B Leads I am presently checking out creativebeartech.com, theeliquidboutique.co.uk and wowitloveithaveit.com. Unsure which one would be the best selection and would appreciate any guidance on this. Or would it be easier for me to scrape my own leads? Ideas?

  18. hosting services

    Hi there i am kavin, its my first occasion to commenting anyplace, when i read this post i thought i could also create comment due to this sensible
    article.

  19. hosting services

    Hi, every time i used to check webpage posts here in the early hours in the
    break of day, as i enjoy to find out more and more.

  20. website hosting services

    Hmm it appears like your site ate my first comment (it was extremely long) so I guess I’ll just sum it up what I had written and say, I’m thoroughly enjoying your blog.

    I too am an aspiring blog blogger but I’m still new to the whole thing.
    Do you have any tips for novice blog writers? I’d genuinely appreciate
    it.

  21. банкротство юридических лиц

    Отдельные вопросы применения Закона субсидиарная ответственность вопрос интереснен каждому бизнесмену

  22. Umut Alpaslan

    A motivating discussion is definitely worth comment. I do believe that you should publish more about this topic, it might not be a taboo matter but typically people don’t talk about these topics. To the next! Best wishes!!

  23. web host

    I’m really impressed with your writing skills and also with the layout on your
    weblog. Is this a paid theme or did you customize it yourself?
    Either way keep up the excellent quality writing, it’s rare to see a nice blog
    like this one these days.

  24. maeng da Kratom

    Good day! I could have sworn I’ve been to this blog before but after looking at a few of the articles I realized it’s new to me. Anyhow, I’m definitely delighted I found it and I’ll be bookmarking it and checking back frequently!

  25. Boyce Tomsche

    Pretty! This was an extremely wonderful article. Many thanks for supplying this info.

  26. website hosting services

    Why visitors still use to read news papers when in this technological world the whole
    thing is existing on web?

  27. Memorial Cremation

    Aw, this was an extremely nice post. Finding the time and actual effort to create a really good article… but what can I say… I procrastinate a lot and don’t seem to get nearly anything done.

  28. Server Pro North

    Spot on with this write-up, I really think this site needs a lot more attention. I’ll probably be returning to read more, thanks for the advice!

  29. E Backers

    I’d like to thank you for the efforts you have put in writing this site. I really hope to see the same high-grade content by you in the future as well. In fact, your creative writing abilities has inspired me to get my own, personal website now 😉

  30. website hosting services

    I like what you guys are up too. This type of clever work and exposure!
    Keep up the awesome works guys I’ve added you guys to my blogroll.

  31. SEO Consult

    I blog frequently and I truly appreciate your information. This great article has truly peaked my interest. I will book mark your website and keep checking for new details about once per week. I subscribed to your RSS feed as well.

  32. web hosting reviews

    Ahaa, its good discussion about this piece of writing here at this
    weblog, I have read all that, so at this time me also commenting at this place.

  33. Free Reverse Phone

    When I originally commented I appear to have clicked the -Notify me when new comments are added- checkbox and from now on every time a comment is added I get 4 emails with the same comment. Is there an easy method you are able to remove me from that service? Many thanks!

  34. delta air lines

    Simply desire to say your article is as amazing. The clarity in your post is just cool and i could assume
    you’re an expert on this subject. Well with your permission let
    me to grab your RSS feed to keep updated with forthcoming post.
    Thanks a million and please continue the rewarding work.

  35. cheap flights with jet2 com

    Hey! I just wanted to ask if you ever have any issues with
    hackers? My last blog (wordpress) was hacked and I ended up losing several
    weeks of hard work due to no data backup. Do you have any methods to
    protect against hackers?

  36. Appliance Repair

    You’re so awesome! I do not suppose I’ve truly read through something like that before. So good to find someone with a few original thoughts on this issue. Seriously.. thank you for starting this up. This website is something that’s needed on the web, someone with a bit of originality!

  37. Bomme Studio

    Good web site you have got here.. It’s difficult to find excellent writing like yours nowadays. I truly appreciate individuals like you! Take care!!

  38. cheap flights from atlanta

    Undeniably consider that which you said. Your favorite justification appeared to be on the web the
    easiest factor to take into accout of. I say to you, I definitely get irked while
    folks consider concerns that they plainly don’t recognise about.
    You controlled to hit the nail upon the highest
    and also defined out the entire thing with no need side-effects , folks could take a signal.
    Will probably be again to get more. Thanks

  39. Primato

    After I originally commented I appear to have clicked on the -Notify me when new comments are added- checkbox and from now on every time a comment is added I recieve four emails with the exact same comment. Perhaps there is a means you are able to remove me from that service? Thanks a lot!

  40. Horchata

    bookmarked!!, I love your site!

  41. adreamoftrains web hosting

    I would like to thank you for the efforts you’ve put in penning this
    blog. I am hoping to view the same high-grade content by you later on as well.
    In truth, your creative writing abilities has motivated me to get my own blog now 😉
    adreamoftrains web hosting

  42. cheap flights with jet2.com

    That is a great tip particularly to those new to the blogosphere.
    Short but very accurate information… Thank you for sharing this one.
    A must read article!

  43. sur ce sitewb

    I used to be able to find good information from your blog posts.

  44. Appliance Repair

    This is a topic that’s close to my heart… Cheers! Exactly where are your contact details though?

  45. techno song

    Excellent post. I absolutely love this website. Thanks!

  46. Football England

    I really like it whenever people come together and share thoughts. Great blog, keep it up!

  47. sim so dep

    Having read this I thought it was really informative. I appreciate you spending some time and energy to put this content together. I once again find myself spending a significant amount of time both reading and posting comments. But so what, it was still worthwhile!

  48. Horchata

    That is a very good tip particularly to those fresh to the blogosphere. Short but very precise info… Thanks for sharing this one. A must read post!

  49. Golden Talon Construction

    You ought to be a part of a contest for one of the finest sites on the web. I am going to highly recommend this site!

  50. SEO Uk

    Very good post. I’m facing many of these issues as well..

  51. 1800 Granola

    Spot on with this write-up, I seriously feel this website needs a great deal more attention. I’ll probably be back again to see more, thanks for the advice!

  52. Ehome Decor

    Hello there! This post could not be written any better! Going through this post reminds me of my previous roommate! He constantly kept talking about this. I most certainly will send this information to him. Pretty sure he’ll have a very good read. Thank you for sharing!

  53. best web hosting company

    I am regular visitor, how are you everybody? This post posted at this site is genuinely good.

  54. best website hosting

    Because the admin of this web page is working, no doubt very shortly it will be famous,
    due to its feature contents.

  55. web host

    Thanks for ones marvelous posting! I definitely enjoyed
    reading it, you could be a great author. I will always bookmark your blog and may come back in the
    future. I want to encourage one to continue your great job, have a nice morning!

  56. SEO UK

    Good post. I am facing a few of these issues as well..

  57. Ideal Fix

    Good day! I could have sworn I’ve visited your blog before but after browsing through a few of the posts I realized it’s new to me. Anyways, I’m certainly delighted I found it and I’ll be book-marking it and checking back frequently!

  58. Nutrition Central USA

    Way cool! Some very valid points! I appreciate you writing this write-up and the rest of the site is very good.

  59. Zapiano

    Aw, this was a really nice post. Spending some time and actual effort to produce a very good article… but what can I say… I hesitate a lot and don’t seem to get nearly anything done.

  60. web hosting providers

    Fantastic beat ! I wish to apprentice while you
    amend your website, how can i subscribe for a
    blog web site? The account helped me a acceptable deal. I had been tiny
    bit acquainted of this your broadcast provided bright clear idea

  61. web hosting company

    If you want to obtain a great deal from this post then you have to
    apply such techniques to your won webpage.

  62. Fit Wirr

    It’s nearly impossible to find well-informed people in this particular subject, but you sound like you know what you’re talking about! Thanks

  63. web hosting companies

    Hello there, just became aware of your blog through Google, and found that it’s truly informative.

    I’m going to watch out for brussels. I will be grateful if you continue
    this in future. Numerous people will be benefited from your writing.
    Cheers!

  64. Beard Wave

    Hi, I do think this is a great blog. I stumbledupon it 😉 I may revisit once again since I book-marked it. Money and freedom is the greatest way to change, may you be rich and continue to help others.

Leave a Reply

Your email address will not be published. Required fields are marked *