Blogging Success: How to Optimize Your Launch

You’ve taken a lot of time getting your website up and running. You wanted to do it right, so you hired a web developer and you read all you could about web design to make the best decisions for your web presence.

Now it’s time to launch your blog. But, with so much clutter out there, how do you get your rocketship into orbit?

Develop Your Expertise

Write what you know. That age-old advice couldn’t be more applicable to blogs. Of course, if you think you know something well, there’s someone out there who probably knows it better. There are also people out there who don’t know as much. And they’re both blogging. So what?

  • Interests: Write what you want to write about.
  • Trends: Don’t stress about trendy topics. Do your own thing.
  • Authenticity: Be upfront about what you know and don’t know.

Your readers will appreciate your expertise for what it is. Transparency is the key to good blogging.

“Trust in what you love, continue to do it, and it will take you where you need to go.” ~Natalie Goldberg

Differentiate Yourself

You have something to say, which is why you think blogging is a good idea in the first place. But, take a look around. Are you saying the same things other people are saying … other people with existing readers? If so, then rethink your approach considering:

  • Personality: People like you, right? Bring that out. Use your real voice in your writing.
  • Image: Post a picture that shows the unique, authentic you. Don’t try to look like everyone else.
  • Perspective: No one is exactly like you. Tease out your difference and bring it to the conversation.

Position yourself as best you can and don’t be afraid to adapt as you grow into your voice and market. You don’t have to be the only one talking, you just have to contribute your perspective in your voice and in your unique way.

Promote Yourself

Even if your business / interest / topic has a small niche, it’s a big world out there. So, basically, you have competition—if not direct, then at least indirect considering attention span, hours in the day, and sheer volume of content available. So, you have to build your audience yourself by:

  • Making contacts online with other people in your business
  • Seeing if you can guest blog on your favorite (related) site
  • Contributing and participating on other blogs and forums (blog comments usually allow your name to be linked)

Be subtle about it though. No one wants a newcomer to bust through the doors and announce their new blog. Make friends and network. Loyalty comes at a cost, are you willing to pay your dues?

Cross-Check Your Functionality

If your website was well-developed and hosted on reliable servers, your blog should be fully integrated and easy to use. However, if any of these things were done on the cheap, you’ll want to double check your blog’s functionality.

  • Test your posts on different devices (enlist the help of your friends)
  • Check all of the available platforms to see how it looks
  • Measure load times, particularly with graphic-heavy post

If you make your readers wait, you’ll lose them right off the bat.

Blastoff Your Blog in 3 … 2 … 1

3.   Write what you know and be yourself
2.   Post consistently and have a notification signup
1.   Promote your blog posts on social media

Once your blog is in orbit with a solid readership and a steady editorial calendar, you’ll see what positioning yourself as an expert, being reliable to your readers, and networking with your peer will bring you. The rewards can be … astronomical. -Sorry, it had to be said. ;)

New to Blogging? How to optimize your blog launch

Jon Whitbeck
As a web designer and developer, I have managed, built, launched, and maintained websites that meet my clients' objectives. I develop dynamic websites with content management systems based on the latest design trends. My background as an educator and instructor helps me create user-friendly interfaces and teach my clients how to update their own sites.

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