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SEO for Lawyers
What do you need to know about SEO for lawyers? Well, for starters, it’s all about churning out targeted,
high-quality content that your customers can easily locate on the web. Should be easy enough, correct? It
will be soon enough once you’ve finished reading this article. But what does targeted, high-quality content
that’s easy to find look like? Read on to find out everything you need to know about SEO for lawyers.
SEO for Lawyers: Target Your Audience
Targeted SEO for lawyers focuses on both keywords and content in equal measure. The goal is to be search engine friendly while:
- Ensuring content is optimized for your practice areas
- Using longtail keywords for short-term targeting in your local area
- Planning for long-term regional targeting with longtail keywords
How To Target Your Audience:
To get the right visitors to your site, first be very clear about your practice—your specialties, your strengths, your ideal clients. Then research and identify the proper keywords for your firm. Start by analyzing how people get to your site using Google Analytics. After that, use Google Adwords Keyword Tool and find new keywords to target your audience in both your local and regional markets. Finally, plan and write posts using those words and phrases to add value to your site as you build your content over time for marketing longevity.
SEO for Lawyers: Provide High Quality Content
You’re in a serious business that should be treated as such. Not all online marketing efforts are appropriate for your type of business. For example, you aren’t likely to make Vine videos or join in #Throwback Thursdays or run a giveaway promotion. Good SEO for lawyers concentrates on building credibility and reputation. Some tools to provide high quality content include:
- Press releases and press coverage
- Case studies and testimonials
- Articles in online journals or magazines
Why Provide High Quality Content:
Using trustworthy online resources to deliver your message will position you and your firm as experts. Having a presence in reputable journals, magazines, and websites will drive traffic to your site while improving the status and image of your firm.
SEO for Lawyers: Be Easy to Find
So, you’ve created content that has the potential to build your credibility and reputation and is packed full of all the right keywords. Now it’s just a matter of getting your content on the web in a way that makes it easy to find. Our attention spans are shorter than ever, so the more time it takes for readers to find your content, the less likely it is it’ll get read.
Not every SEO tactic for lawyers has to be a major time commitment. Some of the best ways to get seen are the easiest to implement including:
- Google My Business (formerly Google Places)
- Optimizing social media profiles for your practice areas
- Sharing content and giving readers a way to follow you
What’s the Upside of Being Easy to Find:
Signing up on Google My Business will boost your Google search presence while syncing your information with Google Maps and Google+. If your social media mirrors your site content with crossover bios, content, images, and color schemes, you will have message consistency that can reach all of your potential clients with the same unified look. After that, make sure you include clickable icons to make it easy for people to keep up with you on social media or subscribe to your blog.
SEO for Lawyers: Your Billable Hours vs. Expert Input
SEO for lawyers needs to hit the trifecta of being targeted, high-quality, and easy to find for several reasons. After all, you can come up with the highest quality content possible, but if you’re not targeting the right people, it’s useless. And even if your content is gold, it’s equally useless if no one can find it. Hiring an SEO marketing expert can help you hit all three to make sure that your online marketing efforts pay off.