Social Media Marketing | Whitbeck Web
Whitbeck Web is a social media marketing company specializing in reaching your audience. If you’ve been trying to do your own social media marketing, you know it can be time-consuming and fruitless. We’re a social media marketing company that knows how to streamline your efforts while attracting the kind of attention you want.
What is Social Media Marketing Anyway?
Oh, hey, look, it’s a new marketing thing that everyone’s using and you must absolutely integrate if you want to compete! You’ve got to post and tweet and connect and friend. Are you sick of this yet? We don’t blame you if you are. But let us break it down for you.
- The basic idea of social media marketing is to engage with your audience via social media outlets.
- Currently the top social networks include Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Snapchat.
- So, all you have to do is figure out which social media outlets your audiences uses and get in there and mix it up with them.
That’s the nutshell of social media marketing. However, when you dig in, you’ll see why social media marketing can benefit from professional help.
Our Twitter and Facebook following continues to grow. The content being shared clearly resonates with our audience, since we’re getting more engagement.
Why is Social Media Marketing so Much More Work than Traditional Marketing?
The point of social media marketing is the same as traditional marketing—to engage with your target and attract attention for whatever reason:
- To sell goods and services.
- To inform and raise awareness.
- To support your branding efforts.
Where social media marketing differs from traditional marketing is that it interactive. It is not just a static, one-way message. It is content-driven. It is fast-paced. It is shareable (we call this the electronic word of mouth—eWoM—because we like acronyms). It connects you directly with your audience in real time and allows your followers to work for you through reposts, retweets, comments, IMs, and emails. Because of this, social media marketing has to:
- Have Substance — You can’t just plaster your tagline all over the place and hope for the best. Consumers want more information. They want to be entertained. If you want to compete in the social sphere, you have to give people content that they like (and “like”).
- Be Sincere — Be yourself. It’s just like your mother used to tell you about how to make friends. And she was right. The only way to attract your audience is to put yourself and your company into the marketplace as authentically as possible. (At least that’s what we believe at Whitbeck Web. And it works!)
- Grab Interest — If you put content out that has substance and reflects your mission sincerely, naturally it will be interesting, right? Well, not exactly. And that’s where we come in with our little tricks. We will promote you to influencers to get you the attention you want.
We’re using social media to reach a larger audience and increase the awareness of our organization’s message.
Why Choose Whitbeck Web for Your Social Media Marketing?
We’ll admit it, marketing was getting really dull until the digital revolution. And now it’s fast-paced and exciting. We get a chance to evolve every day to new social platforms, mobile devices, aggregators, and search engines. On top of diving into the latest trends, we also apply the fundamentals of marketing while providing clean visual concepts and appealing content for all of your online marketing needs.
What Does Whitbeck Web Offer for Social Media Marketing?
Everyone wants to increase their social media reach. At Whitbeck Web, we do this through unique, targeted post creation that increases followers and captures your audience. What does this mean for your business?
- Consistent target engagement
- Increased sales and generation of leads
- Improved brand recognition and reputation
Whitbeck Web monitors your social media metrics and tailors your campaign to your target. We will moderate your profiles, image, and posts to keep your content fresh and engaging. Our flexible development team ensures that you are on the cutting edge of the latest in social media for audience growth including:
- Social Network & Facebook Fan Growth supported through a specific strategy for each Social Network to build your audience and following. Your Facebook Followers will be developed through a monthly ad budget tailored to your audience.
- Twitter Lead Generation including strategic, automated tweets and replies. Our Twitter monitoring software continually scans live conversations for key words then messages your target with tweets and links to your call to action page.
- Content Creation tailored for your campaign, written in your voice, and posted on up to five social networking channels. We prepare unique content and develop a weekly publishing schedule, giving you time to view and approve your content.
We guarantee increased social media engagement across your networks. We are able to achieve consistently greater reach and engagement through continued testing. Regular testing is necessary to ensure your campaign is reaching and engaging the right audience.
Whitbeck Web offers comprehensive reporting of your key social media metrics. We can share a report of activity over a specific period of time, isolate singular network activity or see it comprehensively. We can configure and customize reports for all of your social networking activities.
We offer daily moderation of your social media profiles and pages, providing a consistent, positive voice. We will keep track of all of your relevant conversations across your social networks and reply as necessary.
We offering ongoing social media campaign support. Social networks are constantly undergoing changes, requiring regular changes in social media marketing. We will keep track of any social media platform changes and ensure your campaigns perform effectively.
Our social media experts know how to generate interesting content and get attention. Social media marketing is a competitive sport, and we’re playing on the pro level. We’re all over the social networks, studying what works and trying new things. Our social media marketers are innovators because they have to be to get you, your products, your services, or your message noticed. There’s a lot of noise out there, but we’ve got an amplifier.
For more information about our social media marketing services, contact us.