Seven Reasons Why Social Media is an Absolute Must for Business Branding

Social media is one of the most powerful ways to promote your brand. An integral part of any effective business promotion, social media marketing helps you build and maintain your client base. As a marketing firm in Philadelphia, we’ve gotten great results from traditional marketing campaigns. However, we can safely say, the benefits of social media marketing outstrip traditional marketing in every way from reach and targeting to the cost-benefit ratio.

The top seven reasons for using social media marketing to promote your brand are:

1 Be Easy to Find

The vast majority of people go online to search for a product or service. At the very least, they look for recommendations and reviews online. Gone are the days of flipping through the phone book and searching the Yellow Pages. Even this popular business directory has moved online to stay relevant.

Social media sites such as Facebook and Twitter give interested consumers immediate access to resources and links for products and services. If your business is active on social media, you can address consumer needs and share information about your product or service.

Social media provides consumers quick, easy access to information about products and services that interest them.

2 Target Your Customers

Social media allows you to target your audience in ways marketers only dreamed of decades ago when blanket advertising was purchased in hopes of attracting the right customers. Now, social media demographics and analytics of your customers are available online. Social media can provide detailed information about the type of customer your business is attracting. You can then target them, their activities, and their preferences via social media metrics.

3 Advertise More for Less

New ways of advertising are now available to the modern marketer. Print catalogues and advertisements used to be the way to showcase new products. Now, businesses can leverage the power of social media to promote their products in appealing ways. For example, Pinterest can be used to display products with the added benefit of consumer interaction.

Social media promotion is far less expensive than a print or television campaign. Online campaigns also reach customers globally at the click of a button. Prospective customers can see your product and leave feedback based on their preferences. Quick updates and changes are also possible in the realm of online promotion.

On social media, customers can view your product and provide valuable feedback, allowing you to make product or promotional adjustments.

4 Measure Effectiveness

Online advertising and promotion allows you to see how many people have looked at a specific post, image, or article on your social networks. If your page was shared, liked, or tweeted, you can measure engagement. In short, social media analytic tools give you an accurate view of your customers and what interests them most.

5 Personalize Customer Support

Customers now expect immediate responses to support requests. Sending an email and waiting 24 to 48 hours for a reply is less acceptable in today’s tech savvy world. Meeting consumer expectations for quick customer service is now possible through social media engagement. A fraction of the staff is needed to monitor and respond to questions and concerns shared via social media. You can now gain credibility and boost customer satisfaction quickly through social media interactions.

Social media allows businesses to efficiently and effectively respond to customer questions or support requests.

6 Connect with Your Audience

Remember the days of bookmarking your favorite websites? Potential customers now prefer to “add,” “like,” or “follow.” A single click now adds your business to a collection of companies a consumer can connect with on a regular basis. This offers businesses the ability share regular updates, promotions, and tips directly to interested consumers.

7 Go Global

Having a website can put your business on a global stage. However, customers need to know about your business before trying to find your website. Local customers can be easy to reach, but the international market poses a greater challenge.

Social media helps address this difficulty through a global network of people. When customers decide to “like” a company on Facebook, the action is broadcast to all of their friends. This form of social media promotion can provide your business an opportunity for worldwide exposure without having a global advertising budget. This kind of word-of-mouth advertising is invaluable and never before possible.

Social media promotion of your brand helps you reach an international market through a global network of people.

Build Your Brand through Social Media

Social media is an integral part of today’s business branding. Social media marketing is a simple but extremely effective way to connect with current customers and reach new ones. At Whitbeck Web, we know how to maximize your marketing efforts by successfully leveraging the power of social media to build your business.

seven reasons social media is an absolute must for business branding

Jon Whitbeck
As a web designer and developer, I have managed, built, launched, and maintained websites that meet my clients' objectives. I develop dynamic websites with content management systems based on the latest design trends. My background as an educator and instructor helps me create user-friendly interfaces and teach my clients how to update their own sites.

This Post Has 2 Comments

  1. Nicole Henderson

    Fantastic article! Social media as a tool for branding and advertising positively can’t be ignored today. It’s cost-effective and the reach to your audience is incomparable to what it was just 10 years ago. This makes it especially attractive for start-ups who receive a greater reach for less money.

    I’d just like to add one additional point, which while it could go along with “Connect with Your Audience,” might better be suited to its own reason number — customer retention. By using social media, you build a brand and steadily increase your connections with customers. It’s important to keep up with that base by offering promotions, sharing information, and looking to them for feedback. When customers feel like their opinions are valued and actually being heard, they want to stick around. Add into that even more benefits by following that business (i.e. discounts for sharing a post, etc.), and they will want to stay with that brand. This will then lead to the word-of-mouth (or rather Facebook/Twitter) referral and things will grow from there.

    I thought it was a point worth mentioning.

    Thank you for sharing this!

    1. Jon Whitbeck
      Jon Whitbeck

      Hi Nicole,

      Thanks so much for your thorough and thoughtful comments. I really like your 8th reason for using social media for building brands! I wish I had thought to include it. :) Customer retention is a critical reason for using social media to build and engage your audience. I agree with you whole heartedly.

      I appreciate your time and value your feedback. Hope to stay socially connected with you. ;)

      Best regards,

      Jon

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