Where to Start: Social Media Marketing Services
I talk to many business owners who think that having Facebook pages and Twitter accounts means they’re covered for social media marketing. But it’s not 2008 anymore. The social media landscape is always changing, and professionals who offer social media marketing services are riding the wave.
…do anything to prevent yourself from becoming a prisoner of your knowledge, experience, and current view of the world. ~Charles Thompson
You want to stay current and avoid becoming a prisoner of an outdated worldview. Here’s how:
Social Media Marketing Services: Analysis
Start by analyzing your business in terms of:
- Your industry and competition
- The current marketplace and your market share
- Your existing customers and past customers
- General consumer behavior for your target customers
For example, if you want to increase your business, you would specifically want to study your target audience’s use of social media. Maybe you’ll find they don’t engage much on the top sites like Facebook, Twitter, or YouTube but instead they prefer Snapchat, Instagram, or LinkedIn.
If you approach the research phase without any assumptions, you might be surprised by what you learn.
Social Media Marketing Services: Strategy Development
You can’t get where you’re going without at least a general idea of where you want to end up. So, come up with a plan based on your goals. Since there are new social media platforms coming out every day, and some of them may even become as popular as Facebook and YouTube, consider your social media marketing strategy to be a fluid plan. Focus on the top social media platforms your customers use and develop goals for each. For example, you may want to:
- Engage on Instagram every other day for a month
- Increase Facebook followers by 10% this quarter
- Run a contest to get your Twitter hashtag trending
If you don’t know where you are going, any road will get you there.
With social media, blunders you make on the way … will be recorded for eternity.
Social Media Marketing Services: Implementation & Building
Get out there already. You can’t sit and plan forever like Don Draper and Roger Sterling with long, pointless meeting. But that’s as good an idea as getting drunk at lunch and chain smoking in your office.
Change is the law of life. And those who look only to the past or present are certain to miss the future. ~John F. Kennedy
Social media demands fast action and lots of content. Its success often depends on consistent postings to build a following. No matter what platforms you choose to participate in, it takes effort. Very few businesses or companies strike gold with content that goes viral. But all businesses can count on an uptick of engagement from consistent effort.
Implement your plan and watch your audience grow.
Social Media Marketing Services: Testing & Analytics
The great thing about social media is that it’s not magic. You can actually measure a lot of your results. So, test a platform and analyze your performance. If it’s not doing well, keep at it while you try another platform and analyze your performance there.
Reputation is only a candle, of wavering and uncertain flame, and easily blown out, but it is the light by which the world looks for and finds merit ~James Russell Lowell
For each platform, engagement results will vary, but low numbers don’t necessarily mean you should give up. If one of your social sites has very few followers, but they are loyal and their engagement equals new business, consider it a win.
Put in the time and become an online presence that people can rely on.
Social Media Marketing Services: Constant Fine-Tuning
Progress is impossible without change, and those who cannot change their minds cannot change anything.” ~George Bernard Shaw
One thing’s for certain about social media marketing, you’ve got to embrace change to see results. Never before have we had such an opportunity to reach people as we have today. We get to go where our customers go and make personal connections with them. So, don’t hide behind your company name. Come out into the virtual world. Be yourself. And be flexible. If one tactic doesn’t work, try another.
If you’re sincere with a strong sense of your brand and your company value, nothing you put out there will be for naught. Someone is always listening online. There is no void. Speak into as many social media outlets as you can until you find your tribe.
If you take ownership of your brand and your social media plan, your customers will follow.