A Social Media Plan for a Wellness Business Makeover
If you’re in the Wellness Business, it’s your calling to help people feel better and live longer, stronger, and more fulfilled lives. This is precisely why a strategic social media plan is perfect for a Wellness Business. If there’s one thing people need more of online, it’s to be inspired. So, consider the before, then prepare a social media plan. You’ll see a dramatic before and after in your Wellness Business’s social media engagement.
Of course, social media marketing is good for any kind of business branding. But your Wellness Business can really capitalize on the sorts of things people like in their social media:
1 Before & After Pictures
You know what they say, “a picture’s worth a thousand words.” Facebook, Pinterest, and Instagram are all great social platforms for photos. Regularly posting photos that show how well your products or services work can build consumer confidence, increase engagement, and spur potential customers to action.
Let pictures tell the story about what your business offers.
2 Add a Great Story to Those Pictures
Reinforce your visual message with a good story. Ask your happy clients to share their successes. Or ask if you can tell their stories from your perspective. The journey to wellness is as unique as each individual.
Give your clients the opportunity to inspire others.
3 Make Yourself Easy to Find
Once you have the interest of your audience, you need to give them an easy way to find you. A good web developer will have this covered with all of your social pages branded and connected to your website that will have a contact form, a clickable phone number, and your location with a map.
If you make potential clients work too hard to find you, they’ll just move on.
4 Cherry Pick Your Best Reviews
If you have a Wellness business, then you probably have Yelp reviews. Take advantage of unsolicited good reviews by reposting them on your social media pages. And if you don’t have any reviews of your business, you can use an automated service to request feedback from your customers.
Reviews can help you get new business and improve your service.
5 Client Generated Photos and Videos
Everyone loves to share. So, give your clients an outlet to do so or simply encourage them to tag your business in their photos on their own social pages. If they are fit from your gym, relaxed from your spa, or sporting clear skin from your aesthetician, ask them to spread the word.
Word-of-mouth is still the strongest kind of advertising there is.
I’ve said it before, and I’ll say it again, no social media is better than bad social media. If you can’t keep up with your pages, you risk damaging your image. Neglected social media makes you look unprofessional. However, there is always a solution to that problem … hire a professional.