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Social Media Marketing Platforms

Social Media Marketing Services: Top 4 Outlets

When it comes to social media marketing services, one trait beats out all the rest: flexibility. Social media is not one-size-fits-all. In the world of social media, there are no shortcuts to rocket you to the top. That being said, there are a few platforms that are must-haves for any social media marketing strategy. If you’ve yet to join these platforms or you’ve been inconsistent in your use of them, consider refocusing your efforts. Here are a few major outlets:

1 Facebook: Like It or Not…

Remember how people were complaining that there’s only a “Like” button on Facebook? No dislike button. That’s because there’s only one choice when it comes to Facebook. Like it! Join it. Engage with your customers on it. Because they’re there, and if you’re not, you’re missing out on reaching a lot of people. So, get on your Facebook page and see if it’s working for you:

  • Is your Facebook page linked to your website?
  • Does your Facebook page mirror your brand?
  • Do you post regularly and respond to posters?

Facebook is a powerful marketing tool if you engage on it genuinely, strategically, and often.

There are 890 million daily active users on average of Facebook and 1.39 billion monthly active users ~Facebook, 2014

2 Twitter: Search & Deploy

Yes, people search Twitter. They use it to get their news, to stay up on trends, and to give feedback to companies. Twitter is a PR, customer service, marketer’s dream come true. As a business owner or company exec on Twitter, you can know that you’re actually reaching people who care about your product or service. And there’s more:

  • It’s easy to use and requires very little time to engage
  • It’s only asking for 140 characters, making it an efficient way to reach out
  • It’s simple to get up to speed on how to use it and get the most out of it
  • As far as social media marketing services go, Twitter has a fairly high consumer impact-to-effort ratio

There are 200 million Twitter users and they make 2.1 billion search engine queries every day.

3 YouTube: The World is Watching

You’ve probably noticed that everywhere you turn there’s a video posted online. You’re curious about a news story, so you search it and the first link you click has a video summarizing the story. Maybe this is because 65% of people are visual learners. Maybe it’s because it’s easier, faster, and more entertaining to watch than to read. Maybe it’s because we’ve been weaned on video and it’s a matter of comfort. Whatever it is, get on board by:

  • Building your own YouTube page that is consistent with your brand
  • Posting educational videos about your products and services
  • Engaging with your customers in real time through comments

YouTube is one of the best social media platforms for creating in-depth content for curious customers. Your videos can have flair and panache, showing off your brand’s personality while educating consumers about what sets your products or services apart from the rest. Take advantage of the ability to create long-form content (and make sure you get the lighting right!)

YouTube has 1 billion users watching 4 billion videos (1 billion on mobile platforms) per day for 6 billion hours daily.

4 Pinterest: For Teens At Heart

Marketers are always talking about how to monetize visitors. How do you turn browsers into buyers. Apparently, you do it through Pinterest. Maybe Pinterest is the equivalent of a word-of-mouth recommendation. Maybe it’s all of the pretty pictures bombarding consumers until they absolutely have to have something. Whatever the case, if you want to see for yourself the power of Pinterest. Here are some tips:

  • Engage on Pinterest and don’t just use it to pimp your product or service
  • Link your other social media outlets from photos you post on Pinterest
  • Follow people who pin things that are similar to your product or service

You know how some teenagers plaster their walls with magazine images and posters? That’s what Pinterest is like. And the aesthetic pleasure it provides also happens to stoke consumer desire.

Shoppers referred by Pinterest are 10% more likely to make a purchase than visitors who arrive from other social networks, including Facebook and Twitter. They’ll also spend 10% more on average. ~Wayfair

Social Media Marketing Services: Your Website

While engaging on these platforms is a necessary part of any digital marketing strategy, there’s more to the Internet than just social media. If you only have social media pages but no website, that’s a red flag for many consumers. A website gives your social media pages something to anchor to and builds confidence in your customers. Make sure you have a professionally developed website to pair with your social media marketing.

social media marketing platforms graphic

Jon Whitbeck

As a web designer and developer, I have managed, built, launched, and maintained websites that meet my clients' objectives. I develop dynamic websites with content management systems based on the latest design trends. My background as an educator and instructor helps me create user-friendly interfaces and teach my clients how to update their own sites.

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