Social Media Marketing Services: Top 5 Outlets
All good social media marketing services are first and foremost flexible in their approach. There’s no formula that works for every business. In the digital world, there is no equivalent to buying Superbowl ad space. However, there are solid front-runners that are relatively safe bets for social media marketing right now. If you’re not using them or if you’re not using them consistently, you should be. Right now, they are:
1 Facebook: Like It or Not…
Remember how people were complaining that there’s only a “Like” button on Facebook? No dislike button. That’s because there’s only one choice when it comes to Facebook. Like it! Join it. Engage with your customers on it. Because they’re there, and if you’re not, you’re missing out on reaching a lot of people. So, get on your Facebook page and see if it’s working for you:
- Is your Facebook page linked to your website?
- Does your Facebook page mirror your brand?
- Do you post regularly and respond to posters?
Facebook is a powerful marketing tool if you engage on it genuinely, strategically, and often.
There are 890 million daily active users on average of Facebook and 1.39 billion monthly active users ~Facebook, 2014
2 Twitter: Search & Deploy
Yes, people search Twitter. They use it to get their news, to stay up on trends, and to give feedback to companies. Twitter is a PR, customer service, marketer’s dream come true. As a business owner or company exec on Twitter, you can know that you’re actually reaching people who care about your product or service. And there’s more:
- It’s easy to use and requires very little time to engage
- It’s only asking for 140 characters, making it an efficient way to reach out
- It’s simple to get up to speed on how to use it and get the most out of it
- As far as social media marketing services go, Twitter has a fairly high consumer impact-to-effort ratio
There are 200 million Twitter users and they make 2.1 billion search engine queries every day.
3 YouTube: The World is Watching
You’ve probably noticed that everywhere you turn there’s a video posted online. You’re curious about a news story, so you search it and the first link you click has a video summarizing the story. Maybe this is because 65% of people are visual learners. Maybe it’s because it’s easier, faster, and more entertaining to watch than to read. Maybe it’s because we’ve been weaned on video and it’s a matter of comfort. Whatever it is, get on board by:
- Building your own YouTube page that is consistent with your brand
- Posting educational videos about your products and services
- Engaging with your customers in real time through comments
YouTube has 1 billion users watching 4 billion videos (1 billion on mobile platforms) per day for 6 billion hours daily.
4 Google+: Pivot or Pirouette?
Don’t give up on Google+ just yet. OK, so there are rumors that they’re changing, but the last time Google+ changed it got better. Exponentially better. And Google Apps are easy to use and fully integrated. Also, there are so many good things about Google+ for businesses (and law firms) that you might as well jump on board and enjoy the ride:
- Step 1: Cultivate your circle, a community of people who are interested in you
- Step 2: Host hangouts where you can interact in real time with your circle
- Step 3: Post on Google+ and get indexed on Google immediately
People either love it or they haven’t joined yet. Might as well get in there and give it a try. It’s Google, after all.
5 Pinterest: For Teens At Heart
Marketers are always talking about how to monetize visitors. How do you turn browsers into buyers. Apparently, you do it through Pinterest. Maybe Pinterest is the equivalent of a word-of-mouth recommendation. Maybe it’s all of the pretty pictures bombarding consumers until they absolutely have to have something. Whatever the case, if you want to see for yourself the power of Pinterest. Here are some tips:
- Engage on Pinterest and don’t just use it to pimp your product or service
- Link your other social media outlets from photos you post on Pinterest
- Follow people who pin things that are similar to your product or service
You know how some teenagers plaster their walls with magazine images and posters? That’s what Pinterest is like. And the aesthetic pleasure it provides also happens to stoke consumer desire.
Shoppers referred by Pinterest are 10% more likely to make a purchase than visitors who arrive from other social networks, including Facebook and Twitter. They’ll also spend 10% more on average. ~Wayfair
Social Media Marketing Services: Your Website
Sure, you should be engaging on the Top 5, but if you only have social media pages, that’s a problem for most consumers. It makes you seem fly-by-night, and that does not inspire confidence. So, be sure to anchor your social media marketing with a professionally developed website.