skip to Main Content
Social Media Marketing Platform Examples

Top Outlets for Social Media Marketing Services

Now that we’ve gone over the Big 5 Social Media Marketing Services outlets and why you should be using them, it’s time to get down to the nitty-gritty. I’m going to hone in on a few more social media platforms that can help boost your Social Media Marketing Services. Why do you need more, you ask? Because if your target customer isn’t tweeting or pinning or falling down a Youtube hole, you’re not reaching them. And Social Media Marketing Services are about reaching the customer where they’re at. Give these platforms a try:

1 Instagram: All the Pretty Pictures

  • What Is It: A photo-based, mobile-first social media site
  • Who Uses It: 200 million users, 57% engaging daily, 53% under 29
  • How to Engage On It: Post photos with text overlays and branded hashtags

What Not to Do:  Don’t post without a caption and don’t overuse hashtags.

social media marketing Instagram example
Clifbar had great success with their #meetthemoment campaign.

2 LinkedIn: Business Club, No Shorts Allowed

  • What Is It: Networking site for business community professionals
  • Who Uses It: 300 million users, 100 million over the age of 50
  • How to Engage On It: Make a company profile, start a group, and blog

What Not to Do:  Don’t say anything here that you wouldn’t say at a business meeting

social media marketing LinkedIn example
Pacific Northwest Networking Group has a large, active following.

3 Vine: Twitter in Video Form

  • What Is It: A short, 6-second, looping video sharing site
  • Who Uses It: 40 million users, 31.8% of which are teens
  • How To Engage On It: Make a video, use time lapse, be original, and share

What Not to Do:  Don’t complicate your message. Keep it super simple.

social media marketing Vine example
Many Etsy store owners effectively promote products via Vine.

4 Tumblr: Where All the Cool Kids Are

  • What Is It: Microblogging, social networking site
  • Who Uses It: 420 million users with 225 million blogs, 50% of users under 25
  • How to Engage On It: Use humor, gifs, and memes to appeal and fit in

What Not to Do:  Don’t try too hard. Seriously. Cool people hate that.

social media marketing examples Tumblr
Although questionably cool, Denny’s has strong appeal on Tumblr.

5 Reddit: Every Niche Frontpage In Existence

  • What Is It: Community-controlled news, entertainment, and social site
  • Who Uses It: 174 million users on 6000 subreddits
  • How To Engage On It: Subscribe to relevant subreddits, contribute, and do an AMA

What Not to Do:  Don’t market to reddit. They will tear you apart.

social media marketing Reddit example
An AMA on Reddit can be used to promote your business knowledge.

Social Media Marketing Success

The rules for being successful on social media are similar to those for being successful in life:

  1. Be genuine. Don’t try too hard. Be yourself.
  2. Be gentle. Let your audience find you. Don’t be pushy.
  3. Be generous. Give and you shall receive. Engage.

Whether you’re joining the sea of gifs on Tumblr or wading into one of the thousands of subreddits on Reddit, you can find a way to meet your customers where they’re at. Unlike traditional digital marketing, which is relatively impersonal, Social Media Marketing allows you to engage with targets one-on-one. This can nab you loyal customers who won’t ditch you for your competitor at the drop of a hat.

Being willing to engage with your customers on a variety of social media platforms is a great way to find hard-to-reach targets. Don’t let a complicated-looking layout intimidate you. Take the time to learn how to use the site so that you can use it to its fullest potential. And if you’re overwhelmed, don’t fret. Social media marketing services professionals can help do the work for you.

Jon Whitbeck

As a web designer and developer, I have managed, built, launched, and maintained websites that meet my clients' objectives. I develop dynamic websites with content management systems based on the latest design trends. My background as an educator and instructor helps me create user-friendly interfaces and teach my clients how to update their own sites.

Back To Top