Launched in March of 2010, Pinterest’s growth is phenomenal, reaching 10 million unique visitors faster than any other website. Pinterest is one of the top ten...
Seven Reasons Why Social Media is an Absolute Must for Business Branding
Social media is more than just influencers and viral TikTok videos. It’s also one of the most valuable tools you have to promote your brand. To build and maintain a solid base of loyal customers, you need to effectively promote your business. Social media marketing is the best way to do that. Our marketing firm has seen excellent results from traditional marketing campaigns, but those can only take you so far. Whether you’re considering the cost-benefit ratio or reach and targeting, social media marketing blows traditional marketing out of the water every single time.
The top seven reasons for using social media marketing to promote your brand are:
1 Be Easy to Find
The vast majority of people go online to search for a product or service. At the very least, they look for recommendations and reviews online. Gone are the days of flipping through the phone book and searching the Yellow Pages. Even this popular business directory has moved online to stay relevant.
Social media sites such as Facebook and Twitter give interested consumers immediate access to resources and links for products and services. If your business is active on social media, you can address consumer needs and share information about your product or service.
Social media provides consumers quick, easy access to information about products and services that interest them.
2 Target Your Customers
Social media allows you to target your audience in ways marketers only dreamed of decades ago when blanket advertising was purchased in hopes of attracting the right customers. Now, social media demographics and analytics of your customers are available online. Social media can provide detailed information about the type of customer your business is attracting. You can then target them, their activities, and their preferences via social media metrics.
3 Advertise More for Less
New ways of advertising are now available to the modern marketer. Print catalogues and advertisements used to be the way to showcase new products. Now, businesses can leverage the power of social media to promote their products in appealing ways. For example, Pinterest can be used to display products with the added benefit of consumer interaction.
Social media promotion is far less expensive than a print or television campaign. Online campaigns also reach customers globally at the click of a button. Prospective customers can see your product and leave feedback based on their preferences. Quick updates and changes are also possible in the realm of online promotion.
On social media, customers can view your product and provide valuable feedback, allowing you to make product or promotional adjustments.
4 Measure Effectiveness
Online advertising and promotion allows you to see how many people have looked at a specific post, image, or article on your social networks. If your page was shared, liked, or tweeted, you can measure engagement. In short, social media analytic tools give you an accurate view of your customers and what interests them most.
It’s a fool’s errand to continue to do something that isn’t working. The best part about social media is that it comes with specific analytic tools to help you see when you need to shift your approach. Did you send out a tweet that wasn’t well received? Do customers tend to engage more with posts that use humor or video? These are all important details that can help you measure and maximize your effectiveness.
5 Personalize Customer Support
Customers now expect immediate responses to support requests. Sending an email and waiting 24 to 48 hours for a reply is less acceptable in today’s tech savvy world. Meeting consumer expectations for quick customer service is now possible through social media engagement. A fraction of the staff is needed to monitor and respond to questions and concerns shared via social media. You can now gain credibility and boost customer satisfaction quickly through social media interactions.
Social media allows businesses to efficiently and effectively respond to customer questions or support requests.
6 Connect with Your Audience
Remember the days of bookmarking your favorite websites? Potential customers now prefer to “add,” “like,” or “follow.” A single click now adds your business to a collection of companies a consumer can connect with on a regular basis. This offers businesses the ability share regular updates, promotions, and tips directly to interested consumers.
7 Go Global
Having a website can put your business on a global stage. However, customers need to know about your business before trying to find your website. Local customers can be easy to reach, but the international market poses a greater challenge.
Social media helps address this difficulty through a global network of people. When customers decide to “like” a company on Facebook, the action is broadcast to all of their friends. This form of social media promotion can provide your business an opportunity for worldwide exposure without having a global advertising budget. This kind of word-of-mouth advertising is invaluable and never before possible.
Social media promotion of your brand helps you reach an international market through a global network of people.
Build Your Brand through Social Media
Today’s business branding isn’t complete without a solid social media marketing campaign. Like the best things in life, social media marketing is simple but effective. Use it to engage your current customers and reach ones who you’ve yet to connect with. At Whitbeck Web, we’ve got the expertise to elevate your digital marketing efforts through the ever-increasing power of social media. And at the end of the day, building your brand is one of the best ways to build your business.