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Social Media Management Services: Outsource Your Outreach
Social media is one of the most important tools for any business operating in the 21st century. Opening a Facebook or a Twitter account and posting every once in a while isn’t going to help you stand out from the crowd. Are you willing to take the time and energy to learn how to use these tools to their full potential? Only you can decide. Creating strong and lasting connections with your customers over the web requires the same level of time and effort it takes to run your business.
If you truly want to engage your audience and win their loyalty, it’s time to explore the world of social media management services. To find the right fit, you’ll want to keep an eye out for a few things.
1 Content Fitting Your Brand and Voice
This is big. The whole reason for hiring out social media management services is to make sure your voice is heard. You’ll want a firm that can:
- Identify your particular needs and ideas
- Understand your audience
- Create pages and posts that connect your message and your audience
Hitting these points will make you stand out as a business with personality. It’s difficult to build a relationship with an audience that can’t appreciate your brand’s value.
2 Multiple Platform Posting
Not all social media platforms are created equal. What works on Facebook may not work on Twitter and vice versa. Plus, there’s an array of other platforms you may not have considered. YouTube, Vine, Pinterest and Instagram to name a few. Good social media management services will maximize your outreach and its efficacy. A strong service will:
- Understand your audience
- Distinguish the finer points of various platforms and how best to utilize them
- Know which platforms are best suited to your specific needs and goals
- See past new platform hype and understand their worth (think: SnapChat, Meerkat)
- Identify the most appropriate platforms for business-to-business or business-to-consumer
3 Analytics and Performance Reporting
Success is not a guessing game. When it comes to gauging results you want firm facts and figures to tell you what’s working and what isn’t. Social media management services should consider:
- The conversion value of your Facebook posts
- The rate and frequency of your Twitter retweets
- The growth of your audiences across platforms
Hint: if your audience is shrinking it’s time to look for new social media management services. Worthy social media management services will provide clear and concise performance reports. They should be tracking their progress and sharing it with you.
4 Solid Social Media Strategizing
Effective outreach is about creating a plan and sticking to it. When it comes to building an effective strategy there are some basic principles:
- The number of posts per day
- The times each post will be made
- The types of posts for each outlet
A good social media strategy will create a posting calendar that schedules regular content to be posted. These posts will likely vary between several different types. A certain percentage of posts will drive traffic back to your website, while some posts may be curated from other sites. Some posts will specifically seek to generate leads through content such as newsletter signups or ebook downloads. Your strategy will use a mix of these posts curated to specific times of day to ensure that your content is prepared in advance.
Using social media to advance your business isn’t brain surgery, but it is a science of sorts–a social science. A social media management service knows exactly how to optimize your brand on the Internet. Give your business the boost it needs. Let the experts take the social media reigns.