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A Social Media Plan for a Wellness Business Makeover
Anyone who works in the Wellness Business knows that it’s up to them to not only help people feel better, but to improve their lives. A strategic social media plan and a Wellness Business go hand in hand. After all, what do we need more in an age of depressing news articles and endless tweeting than to be inspired? Look at what your Wellness Business’ social media engagement looks like before you start, then create a social media plan. You’ll be shocked by what it’ll look like after!
Of course, social media marketing is good for any kind of business branding. But your Wellness Business can really capitalize on the sorts of things people like in their social media:
1 Before & After Pictures
You know what they say, “a picture’s worth a thousand words.” Facebook, Pinterest, and Instagram are all great social platforms for photos. Regularly posting photos that show how well your products or services work can build consumer confidence, increase engagement, and spur potential customers to action.
Let pictures tell the story about what your business offers.
2 Add a Great Story to Those Pictures
Reinforce your visual message with a good story. Ask your happy clients to share their successes. Or ask if you can tell their stories from your perspective. The journey to wellness is as unique as each individual.
People love to hear themselves talk. The same applies having their stories told. You’d be surprised how many of your clients may be willing to share their stories with other people. Not only does this give them the ability to reflect on their success, but it allows you to channel that success into bringing in new clients.
Give your clients the opportunity to inspire others.
Give your clients the opportunity to inspire others via social media. #SocialMediaTipsClick to tweet
3 Make Yourself Easy to Find
Once you have the interest of your audience, you need to give them an easy way to find you. A good web developer will have this covered with all of your social pages branded and connected to your website that will have a contact form, a clickable phone number, and your location with a map.
If you make potential clients work too hard to find you, they’ll just move on.
4 Cherry Pick Your Best Reviews
If you have a Wellness business, then you probably have Yelp reviews. Take advantage of unsolicited good reviews by reposting them on your social media pages. And if you don’t have any reviews of your business, you can use an automated service to request feedback from your customers.
Reviews can help you get new business and improve your service.
5 Client Generated Photos and Videos
Everyone loves to share. So, give your clients an outlet to do so or simply encourage them to tag your business in their photos on their own social pages. If they are fit from your gym, relaxed from your spa, or sporting clear skin from your aesthetician, ask them to spread the word.
Word-of-mouth is still the strongest kind of advertising there is.
It may have been said a thousand times, but it’s no less true: no social media at all is better than poor social media engagement. Better a customer can’t find you on twitter than they find a platform in which you haven’t tweeted since 2018. If you’re not able to keep your social media pages up to date, your image will suffer and you’ll look unprofessional. But just because you don’t have time to keep up with social media doesn’t mean you have to give it all up–that’s what a professional is for!